Kevin is a structural designer by trade and works with a famous Japanese architectural company in Tokyo. Runbell was created during the late evenings after work while run commuting home. Runbell started off as just a silly idea using a bike bell while running the streets of Tokyo. Pedestrians fill Tokyo streets, but the bike bell easily alerted the pedestrians of a runner's approach just like a biker would do. However, the bike bell was clumsy and hard to grasp. After learning 3-D modeling software from scratch and 3-D printing the model, Kevin created the first Runbell prototype. It was a crude version of the elegant Runbell 2.0, but still a serious start. We took the first prototype to Mr. Shimizu, a Japanese artisan, with refined skills in bell making. Over the next year, Kevin refined the prototype and prepared for his first Kickstarter launch. In June 2014, Kevin successfully funded the Runbell Kickstarter campaign raising $25,000 from 700 backers.